If Google hasn’t indexed your pages, they simply don’t exist in search results — no matter how good the content or how strong the backlinks. Indexation rate is the most fundamental technical SEO metric: it tells you what percentage of your site Google has actually crawled, processed, and added to its index.
This free indexation rate calculator tells you exactly what percentage of your submitted sitemap pages are indexed, how many pages are being excluded, and what that means for your organic visibility. A poor indexation rate can silently suppress organic growth by keeping your best content invisible to search engines.
It’s built for SEO professionals, technical SEO specialists, and site owners who need to quickly assess their crawl coverage and identify indexation gaps before they become traffic problems.
Use the Calculator
What Is a Indexation Rate Calculator (Free) – Check Google Indexation?
Indexation rate measures the percentage of pages submitted in your XML sitemap that Google has successfully crawled and added to its search index.
The formula:
- Indexation Rate = (Indexed Pages ÷ Submitted Pages) × 100
Data sources:
- Indexed pages: found in Google Search Console → Pages → Indexed
- Submitted pages: found in Google Search Console → Sitemaps → your sitemap URL (or count URLs in your XML sitemap directly)
A 100% indexation rate is neither expected nor necessary — some pages are intentionally excluded (duplicate URLs, thank-you pages, admin areas, staging pages). But an indexation rate below 70–80% on a well-structured site usually indicates technical issues worth investigating.
Common reasons pages are not indexed include: noindex tags, crawl budget exhaustion, thin or duplicate content, canonical misconfigurations, server errors, and poor internal linking leaving orphaned pages.
Formula
The indexation rate formula and non-indexed page count:
Indexation Rate (%) = (Indexed Pages ÷ Submitted Pages) × 100
Non-Indexed Pages = Submitted Pages − Indexed Pages
Non-Indexed Rate = (Non-Indexed Pages ÷ Submitted Pages) × 100
Data sources:
Indexed Pages → GSC: Pages → Indexed (count)
Submitted Pages → GSC: Sitemaps → Submitted URLs
OR: count <url> tags in your sitemap XML
Example Calculation
An e-commerce site with 1,450 sitemap pages, 186 pages indexed in Google Search Console:
| Pages submitted in sitemap | 1,450 |
| Pages indexed by Google | 186 |
| Indexation Rate | 12.8% |
| Non-indexed pages | 1,264 |
| Assessment | ❌ Critical — major crawl or indexation issue |
| Next step | Check GSC Pages report for specific exclusion reasons |
What Is a Good Result?
Indexation rate benchmarks and what each range typically indicates:
| Rate | Assessment | Common causes |
|---|---|---|
| Under 50% | Critical — likely technical issue | Noindex on key pages, crawl budget exhaustion, duplicate content, server errors |
| 50–70% | Below average — investigate | Thin content, poor internal linking, canonical issues, faceted navigation |
| 70–85% | Acceptable — monitor and improve | Some expected exclusions; review GSC for unexpected non-indexed URLs |
| 85–95% | Healthy | Normal for well-structured sites; remaining exclusions often intentional |
| 95–100% | Excellent | All key pages indexed; verify intentional exclusions are correctly configured |
How to Improve Your Indexation Rate
Use the GSC Pages Report to Diagnose Exclusion Reasons
Google Search Console’s Pages report (formerly Coverage) shows exactly why each unindexed page was excluded. **The most common exclusion reasons** are: ‘Discovered but not crawled’ (crawl budget issue), ‘Crawled but not indexed’ (thin/duplicate content), ‘Excluded by noindex tag’ (configuration error or intentional), and ‘404 Not Found’ (broken pages in your sitemap). Each reason requires a different fix.
Keep Your XML Sitemap Clean and Current
Your sitemap should only contain pages you want indexed: no 404s, no redirected URLs, no pages with noindex tags, and no paginated URLs beyond page 1 (unless canonicalised). **A dirty sitemap with dead links wastes crawl budget** and confuses Googlebot about your site structure. Audit your sitemap monthly and regenerate it automatically via your CMS after content changes.
Improve Internal Linking to Orphaned Pages
Pages with no internal links — orphaned pages — are rarely crawled because Googlebot discovers most pages by following links, not just parsing sitemaps. **Identify orphaned pages** using a site crawler like Screaming Frog (filter to pages with 0 inlinks), then add internal links from relevant existing content. Orphaned pages are one of the most common causes of low indexation rates on large sites.
Manage Crawl Budget on Large Sites
Sites with thousands of pages may have pages that Googlebot ‘discovers but doesn’t crawl’ due to crawl budget limits. **Reduce crawl waste by blocking faceted navigation, paginated pages beyond depth 2, and parameter URLs** in robots.txt or via URL parameter handling in GSC. Concentrating crawl budget on your most important pages accelerates their indexation.
Consolidate or Improve Thin Content Pages
Pages with very little unique content — thin product pages, stub articles, auto-generated location pages — are often crawled but not indexed because Google deems them low quality. **Either improve thin pages to meet a quality threshold** (add unique descriptions, specifications, or user-generated content) or consolidate multiple thin pages into fewer, richer pages using 301 redirects.
Request Indexation for Important New Pages
For new pages you want indexed quickly, use the **URL Inspection tool in Google Search Console** (‘Request Indexing’ button) after publication. This doesn’t guarantee indexation but submits the page for crawling sooner than waiting for a routine crawl. For site-wide updates (new sitemap, new sections), resubmit your XML sitemap in the GSC Sitemaps section.
Frequently Asked Questions
1What is a good indexation rate?
A **good indexation rate is 80–95%** for well-structured sites. Some exclusions are expected and intentional (admin pages, thank-you pages, duplicates). An indexation rate below 70% on a content site with clean architecture usually indicates technical issues: noindex misconfigurations, crawl budget exhaustion, thin content being excluded, or sitemap containing non-indexable URLs.
2How do I check my indexation rate?
Use **Google Search Console**: (1) Go to Sitemaps and note the number of ‘Discovered URLs’ from your sitemap. (2) Go to Pages → Indexed and note the indexed count. Divide indexed by submitted and multiply by 100. For total site indexation beyond just your sitemap, use the site: operator search in Google (site:yourdomain.com) for a rough estimate of total indexed pages.
3Why are my pages not being indexed by Google?
The most common reasons are: (1) **Noindex tag** applied to the page accidentally or by a plugin/theme default; (2) **Crawl budget exhaustion** — Google is discovering but not yet crawling all pages; (3) **Thin or duplicate content** — Google crawls but judges the page not worth indexing; (4) **Canonical tag errors** pointing to a different URL; (5) **Server errors (5xx)** preventing Google from reading the page; (6) **Orphaned pages** with no internal links. Check the GSC Pages report for the specific reason on each non-indexed URL.
4How long does it take for Google to index a new page?
**New pages on established sites** with good crawl authority are typically indexed within 1–14 days of publication. **New sites or new URLs with few internal links** can take 4–8 weeks or longer. Using the URL Inspection tool in GSC to ‘Request Indexing’ can accelerate this. Pages on your XML sitemap that are internally linked from existing content index faster than orphaned pages.
5Does a low indexation rate affect organic rankings?
Directly, yes. **Pages that aren’t indexed receive zero organic traffic** — they simply don’t exist in Google search results regardless of content quality or backlinks. Indirectly, a very low indexation rate signals technical SEO problems (crawl issues, thin content) that may affect Google’s assessment of your overall site quality, potentially influencing the rankings of pages that are indexed.
Conclusion
If your pages aren’t in Google’s index, your SEO efforts on those pages are wasted. Use the free indexation rate calculator above to measure your current coverage, identify how many pages Google is missing, and prioritise the technical SEO fixes that will get your content visible in search results.